Supply Chain
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Australia's unique natural environment provides an ideal growing environment for sheep, giving birth to the world's most precious sheep breed-
Australian Merino wool
The sheep are stocking on the vast grassland, feeding on natural forage, and enjoying the purest gifts of nature.After hundreds of years of careful cultivation and reproduction, Australian Merino wool is famous all over the world for its extraordinary fineness, softness, elasticity and warmth, and is loved by the fashion industry and the textile industry.
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As a “country on the back of sheep”, Australia has formed a complete industrial chain
From breeding, shearing, grading, testing to sales, each stage has a clear division of labor, fine management and strict quality control. Sunmoo Group insists on independent raw material procurement and selects high-quality Australian farms to bring consumers an unparalleled comfortable experience.
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New Zealand, a land surrounded by the ocean，with its pure natural environment, produces excellent quality-
New Zealand wool
Like the rhythm in the poem, there are many varieties and each has its own characteristics: the fineness of Merino wool and the resilience of crossbred wool are the pride of the New Zealand wool industry.The New Zealand wool industry regards environmental sustainability as the core of agricultural production and is committed to maintaining a low impact on the environment in every aspect.In New Zealand, the law strictly protects animal welfare, and all New Zealand sheep are prohibited from mulesing.
Sunmoo Group strictly selects New Zealand Farm Quality Assurance System (NZFAP) gold certified pastures. This prestigious certification includes environmental standards, as well as agricultural practices, animal welfare and other certifiable standards. It aims to provide users with high-quality, pure and responsible wool products.
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South Africa, as the world's largest producer of sustainably certified wool, is known for its magnificent natural landscape and biodiversity.
The South African wool industry has nurtured more than 8,000 commercial companies and nearly 45,000 wool growers and their families.The wool growers of South Africa are highly praised for their enthusiasm and dedication to sustainable production.They are the guardians of the land and have a deep understanding of how to take care of their animals.The South African wool industry is highly respected for its high-quality and high-level shearing.South Africa produces 42 million kilograms of wool every year, about 70% of which is merino wool, most of which is used in the global clothing industry.In South Africa, the wool industry is not only the backbone of the economy, but also the inheritance of culture and traditions.
Sunmoo Group is one of the earliest companies in China to introduce South African wool. While continuing to explore the unique characteristics of South African wool, it also demonstrates our commitment to animal welfare, environmental management, and social responsibility.